reader’s inquiry card

reader’s inquiry card
/ˌri:dəz ɪn'kwaɪəri kɑ:d/, reader’s service card /ˌri:dəz 'sɜ:vɪs kɑ:d/ noun
a card bound into a magazine which contains a matrix of numbers and letters on which readers can mark codes for products they wish to have further information about. The card is returned to the publisher, who gets the advertiser to send the relevant information to the reader.

Marketing dictionary in english. 2015.

Игры ⚽ Нужно решить контрольную?

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